Agenda

London | 16-17 October, 2019

People are aware of cognitive biases – but do we know what to do about them?  In this session, Anna will show how you can identify which cognitive biases are affecting your visitors’ behaviour and how you can exploit these behaviours to create a better customer experience.

Did you know that 52% of the Fortune 500 companies of 2000 don’t exist anymore? And that digital disruption will wipe out another 40% in the next decade? AI, voice & personalisation are conquering the world. Once again, technology completely changes the way we do business and communicate with prospects and clients. How can you keep on winning the hearts of your customers in this new era? How to make sure you will survive? After 18 years of successes and defeats as a digital consultant for companies as TUI, Carglass and Yoast, Karl thinks he has found the answer. And he’ll share it with you.

A.I. is no longer something reserved for extensively qualified data scientists. The world of marketing and growth has already begun to be influenced by machine learning and artificial intelligence, with the companies who want to stay ahead taking advantage of this new competitive advantage. Bernardo has spent the last year teaching non-coders to use machine learning for marketing and growth. In this talk, we’ll test your skills, expose you to the real-life applications of A.I., as well as show you how you can learn to leverage it!

Jenna Tiffany, recognised as one of the top 100 female marketers to follow, also a Chartered Marketer and email consultant to brands worldwide, will share practical tips on how you can access whether AI is a good fit for your email marketing strategy and how you can implement this technology strategically into your business. 

From this session you’ll leave knowing how to:
• Strategically prepare your digital marketing activities for artificial intelligence,
• Use AI data to predict your customer’s future digital journeys and send contextual email marketing throughout the customer lifecycle,
• Successfully implement artificial intelligence in your organisation, featuring examples from international brands.

meet your fellow attendees.
See the registration desk for more information

Location: St Barts Brewery, 66 West Smithfield, London EC1A 9DY

Especially in a mobile-first world, fast loading websites are of outmost importance. Unfortunately, it has become really hard to measure performance as it also depends on your mobile device’s CPU amongst other factors. Also, Google has been very vocal about anything web performance in the last years and is pushing hard to innovate repeatedly. But performance is so much more! User satisfaction should be the main goal because expectations are clear: You’ve got two seconds maximum to deliver, so make it count. During his talk Bastian will be walking you through various advanced topics and strategies around web performance optimisation going way beyond Accelerated Mobile Pages (and other short-term solutions) to make any website really, really fast.

SEO for eCommerce is completely different from traditional SEO. It requires skills across multiple disciplines. As an eCommerce SEO, you need an in-depth understanding of human psychology for a mass of customer profiles, which is essential for conversion rate optimisation, analytics, social media, and selling. To top it off, you also need to understand the economy, usability and user experience, technical SEO, as well as PPC. The best eCommerce SEO specialists also have deep insight and understanding of the digital and retail world and know how to bring them together. If it sounds like a lot, that’s because it is. But don’t despair – Daniel has broken it all down for you here, covering everything you need to know to improve your eCommerce SEO.

Right, as marketing folk we -know- that our customers take their own unique journey, and their intent at each stage will change –only– when they are ready to move to the next stage in the relationship. As a business, surely you’d want to be found for every stage of the journey? For all queries? In all circumstances?

Of course you would.

Now, how do you do it?

Aiden believes it’s a blend of the customer journey, keyword modifiers and a sprinkle of UX customer empathy mapping, but that’s a bit of a mouth full so he just called it – “The Consumer Cross Stitch” © – and this talk will walk you through it.

On top of that, since you can’t get away without measuring your work, wouldn’t it be dandy to show the person who signs the cheque – aka your budget, your agency, your job, the impact of the work –you– are doing? Nodding yes? Thought so. In this session Aiden will show you how to use your Google Analytics to correctly attribute your work across the customer journey. Very handy, considering most reports skew in favour of the last channel, campaign or page that scored the goal – thereby, getting all the credit. So, let’s even the decks so to speak, and play fair.

We’d all like to think we know exactly what to do when it comes to optimising a website. We’ve grown up brazenly finessing our SEO tactics, haven’t really flinched at the impact of the meteoric rise of voice search or the now frequent occurrence of answer boxes in the SERP. But, come on, be honest, there’s a lot we still don’t understand. We also know that position zero in the SERP isn’t based on pure SEO tactics so there’s got to be more to SEO than the traditional methods we’ve used.

During this revealing session, Hannah will take a deep dive into this behind the scenes working. With an insightful overview of into what a pure relevancy-focused algorithm would look like, she’ll also lift the lid on how rankings really work in Google Search for answer boxes and position 0. She’ll provide tips on how to ride the wave as Google constantly searches for any rich result that will provide a ‘better’ solution for users whilst at the same time explore its in-built capacity to organically expand and adapt changes in result/answer delivery.

Join Martin Greif, President of SiteTuners, as he walks you through the three keys to achieving higher conversion rates.  In this fast-paced educational talk, Martin will provide step-by-step instructions so you can immediately take action on your website and landing pages.

In his time at PayPal, Matt got to see data from 10 million merchants around the world. He could see who was growing and shrinking, fraud rates, retention rates, hotter and colder verticals, more and less competitive ones, regional trends… And he found a handful of consistent patterns among the most successful companies. Later, as the European Partner with the VC 500 Startups, Matt was able to apply those patterns to find some very good early-stage investments. In this session he’ll share those insights with you, because getting them right can give your business a strong tailwind.

We spend huge amounts of time and energy fixing and improving things. We correct errors and omissions, maintain websites, reduce errors, improve quality, fight fires, chase budget, reduce waste and inefficiency. We compete on “how can I make this website, this advert, this content, this page, better than my competitor’s?”. We seek out marginal, incremental gains, to make our campaigns and pages ‘less bad’, or, ‘good enough’. What happens when all of this is no longer necessary? What happens to us, when things aren’t broken? When everybody’s website is perfect? We need to start thinking about what digital marketing means in a world where the playing fields are levelled, and when Google sees and knows everything about our content and our businesses, and all barriers to competition are removed. Projects like AMP, Schema, and WordPress’ Gutenberg editor are the tip of the iceberg on their quest towards the standardisation of the web – and their momentum is now unstoppable. Tomorrow, everything changes. What’s the plan? What are the alternatives? What do we do? We need to decide what we become, when we stop fixing our platforms, and when the real competition begins.

World-class user research is the driver behind every successful optimisation program. And when it comes to qualitative user research, that means getting up close and personal with your users. Talking to them. Asking them questions. The right timing, wording and tone of voice of your question can make all the difference. In this talk, Els helps you reconnect with this key element of qualitative research: the lost art of asking questions.

This is where the rubber meets the road and we find out if we came through on our promise. What was your most important learning? Did you make new valuable contacts? What will you tell your colleagues, your friends, your family when you get home?

Assuming an understanding of SEO already, this session will cover 3D keyword analysis for content and on-site optimisation, technical auditing and what really matters (ignore what those tools say), Is AMP worth it and the importance of Schema, SEMRush and how to best utilise it for your competitor analysis (cheaters really do prosper), blogger outreach including what to pay bloggers for their stats, and resources for you to use. This session will finish off with a top 12 hit list of advanced elements to target. 

Booking.com is are running more than a 1000 concurrent experiments on the guest facing website. Less known is that Booking.com is also using large scale experimentation to improve the property owner side of the experience. This brings a set a different challenges and complexities. So what are the 5 unique challenges and advantages when running experiments behind a login? In this session you learn about:

– Creating new metrics for experimentation
– The tale of two hypothesis
– Using soft-stops
– How to use non-inferiority experiments to make sure you are not impacting
– What about the user? If you login everyday, do you not see all changes?

It’s easy to get lost when it comes to JavaScript SEO, especially in a landmark year like 2019, when the rug is slowly getting pulled out from under what we thought we knew about the subject. Bartosz Goralewicz, one of the most trusted and defining voices regarding JS SEO, is going to look at the current JS landscape, mobile/web performance, and what it all costs to both users and SEOs. This talk will get you up-to-date with all of the latest JS trends and set you up for 2020 and beyond.

Stuart has worked at schuh for seven years, in that time they have gone from having a slow website to having the fastest in the industry. Stuart will be sharing his big lessons from that journey, to help you make your site faster and convert better.

In our content-crazy digital landscape, there’s a lot of advice out there about how to create great marketing content. But do you want to go beyond simply writing generically ‘good’ landing pages, blogs, ad campaigns, and sales emails? Are you ready to learn how to use language in a more unique and compelling way, showcasing your organisation’s specific brand and personality and allowing you to connect emotionally with potential customers? If so, this session is for you, as together we look at exactly what a brand voice is (and isn’t), why it’s important, and how your business can go about getting one, so that more people are inspired by your content and compelled to buy into what you’re offering.

In an incredibly busy online market place, where your message is so easily lost in the noise – understanding how to get your customer’s attention, keep it and convert it into action is essential. It’s why, in this entertaining and insightful talk, best-selling author and direct-response copywriter, Glenn Fisher, will outline a simple framework anyone can follow to attract, keep and convert more customers. Whether you’re a business owner, marketer or developer – you’ll be able to use Glenn’s ideas to instantly improve your results. 

In this talk Laura will explain how breaking down the silos between internal teams and agencies can lead to increased growth and success. Naively, companies still tend to silo activity into organic/paid/PR etc as opposed to taking a full view. Laura will demonstrate the benefits of fully optimising campaigns across all channels to deliver more revenue overall. Your customers don’t view your brand in silos and channels, so why do you?

Anyone using your site search is a driven user – they are actively looking for something to buy or a service they think you offer – but how often are these users driving into effectively brick walls, are these users finding the results they want – Gerry talks through some of the aspects of search, the lifetime of a query and the future that is happening in search results. From a background of working on site search for the BBC, Government and e-commerce sites – he will look at the way you can quickly start to review and improve with just Google Analytics, tag management and presenting the results. 

In this talk Russell will show you a bunch of issues you may have with your marketing performance data. Don’t worry, solutions are available and we will go through how to forecast, drive insight and revenue in a simple to understand way. Covering all marketing channels this talk will make sure you have something actionable to take back to the office and show off to your boss.

In this session we focus on a topic that is not strictly online marketing but it is relevant to every company in this world. Stress and stress-related illnesses are hugely on the increase. So, to start this talk, we will take a brief look at why and the impact our challenging and ever-changing world is having on our companies and our people. However, Cate believes that talking about stress just breeds more, well… stress. So, let’s focus on how you can overcome that. By supporting the four basic human needs, we will look at how you can build your resilience, motivation and happiness; putting yourself first and empowering you to genuinely live better. Our engaging, energising and highly practical talk will take you through some incredibly easy tools to shift you into a positive mind-set and help improve your energy levels. They will improve your mindset and leave you inspired and buzzing with positivity, as you make your future work better for you. And this will ultimately help your business.

In her 20 year career in digital, Nichola has worked for a search engine before founding her SEO & CRO agency in 2010. At the start of the year she founded SILKUP, an ecommerce brand selling silk hair and beauty products. In this talk Nichola will reflect on the most valuable lessons from each of these different perspectives, focusing particularly on biggest successes and biggest mistakes. This talk will be fun and reflective as well as delivering valuable insights on what is driving success for clients, as well as secrets behind running a successful ecommerce business.

Bio:

Gerry has been working in the digital sector for 15+ years, mainly in SEO but often swapping over to work in analytics, strategy, social and more. Having worked on some of the biggest global brands when both agency and freelance his experience covers apps, migrations, international and more. Brands Gerry has worked on include Premier Inn, McDonalds, O2, Childline, Weightwatchers, banks and of course Just Eat which in 2016 was listed as one of the top 100 fastest growing organic sites in the UK.

Bio:

Anna Tiplady is a Senior Consultant at the CRO agency Conversion.com. Having started in digital marketing 6 years ago, Anna has since specialised in Conversion Rate Optimisation taking on the role of CRO Manager at OMD and now Senior Consultant at Conversion.com. In her current role, Anna leads on optimisation strategy for blue chip clients such as Canon and Dominos. Her focus is on achieving growth for clients by understanding what drives and motivates consumers. This lends itself to the application of behavioural psychology principles in the digital world.

Bio:

Jenna Tiffany has been recognised in 2019 as one of the top 100 female marketers in the world. Jenna is the Founder & Strategy Director at Let’sTalk Strategy providing strategic consultancy services across the digital marketing mix. Jenna is a Chartered Marketer and awarded Fellow of the IDM with over ten years’ marketing experience. Jenna has consulted with brands such as Shell, Hilton and World Duty Free to name a few on email marketing strategy.

Jenna is an elected member of the prestigious DMA UK Email Marketing Council, the Chair of the Email Best Practice hub shaping the industry’s best practice and involved in developing the latest research. Jenna is also a marketing tutor teaching CIM courses as well as a competent public speaker and publisher, speaking regularly at hundreds of marketing events across the world. Jenna regularly gets interviewed for her thoughts on the latest trends.

Bio:

Dan has worked in marketing for 16 years. Within Blueclaw Dan works closely with the directors and heads of service to identify new business opportunities. Generating quality leads, following these up and consistently obtaining a high conversion rates. Alongside this Dan has worked on his own ecommerce and Amazon store promoting other products & services where appropriate and generating referral leads. Having an in-depth understanding of different markets and competitors in the area to maintain a competitive advantage has really helped working alongside Directors in managing the translation of the business strategy into clear plans. Proactively researching markets, competitors within different regions and establishing ways to develop
a competitive advantage through local networking all this with a Master of Arts (M.A.) focused in Modern History from University of York.

Bio:

As Head of SEO Strategy at UK based award-winning digital marketing agency Found, Hannah has over five years of search experience having devised and managed a range of successful online campaigns for such large brands as Twinings, Le Creuset, And So To Bed, M&G and Elsevier. Specialising in combining technical SEO tactics with clever content marketing delivery, Hannah is responsible for leading complex technical strategies through to creating innovative content campaigns that are underpinned by detailed search and audience data to drive positive ROI for her clients.

Bio:

Nichola is founder and managing director of Erudite, a technical marketing agency who deliver significant growth to clients from SEO, CRO and web analytics. Nichola founded Erudite in 2010 having previously worked at Yahoo! as head of UK search partnerships and has steered Erudite to become a multi-award winning business, well respected by peers. Erudite are the creators of the Hreflang Sitemap Tool, used by over 3,000 agencies and technical SEO practitioners across the world.

Bio:

Aleyda Solis is an International SEO Consultant and founder of boutique SEO consultancy Orainti, speaker at +100 conferences in 20 countries in English and Spanish, author of “SEO, Las Claves Esenciales”, host of the YouTube SEO video series, Crawling Mondays; and co-founder of Remoters, a resource site for remote based professionals, organizations and digital nomads. 

Aleyda has been awarded as the European Search Personality of the Year in 2018, included in Forbes top 10 online marketing experts to follow, in Hubspot as one of the 59 Female Marketing and Growth Experts You Should be Following, interviewed in publications such as The Huffington Post and contributed for Think With Google. 

Bio:

Bernardo is an enthusiast of the combination of behavioural science, data analytics, and digital channels to predict consumer behaviour. He is ranked as one of the top 40 influential behavioural explorers in Europe. With more than 10 years of experience, he has been helping companies and regulatory bodies get insights from their data and transform ideas into empirically-informed decisions.

Bio:

Jorden Lentze joined Booking,com in May 2017 as a Product Manager for Partner CSP Reduction team. This team focuses on helping new apartment owners find answers to their questions faster and thereby reduce their need to call our Customer Service Center.

Before that he worked at Google and ABN AMRO Bank on Conversion Rate Optimization. He did his first a/b test in 2008 using Google Website Optimizer.

Bio:

Russell has been working in digital for over a decade with data analytics at the heart of his career. Working with businesses from startup to FTSE100 he has guided teams to improve their marketing performance through data led insight.

Following positions in-house, agency and consultancy side he now leads a team as CEO in building a marketing attribution platform. CUBED Attribution is supporting a new view of digital data to enable brands to understand how consumers truly interact with their marketing activity both on and offline.

Bio:

Cate is the Founder of PUSH, a business consultancy that helps people, teams and companies work better.

Having been signed off with stress after 16 years working in advertising, Cate had a choice: go back to the safe corporate-world that she had known or genuinely take the opportunity to make a difference. She made the first step, created PUSH and has never looked back. The rest, as they say, is history and it’s this experience and determination that she shares and inspires her audiences with.

Bio:

Stuart has worked for Schuh for five years; his job description includes responsibility for site performance and the quality of the conversion across all devices and being the champion for the multichannel, connected customer. Prior to this role, he was a senior web developer in the fashion industry, and brings a detailed technical appreciation to the Schuh ecommerce department. His aim is to help the ecommerce team to create the definitive ecommerce experience in the UK footwear sector.

He pays close attention to the user experience, customer experience, SEO, accessibility, site speed and multi-device, multi-session retail.

Bio:

Judith is a renowned writer, trainer, blogger and a digital and media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment.

She is a regular speaker around the world on SEO, content strategy, link building, PPC, and digital strategy, co-hosts a weekly marketing podcast, is a contributor to the Huffington Post, and has been recognised by her peers as one of the most influential people in the UK digital industry.

Judith judges industry leading awards MENA, EU, US, Australian, Nordic, and UK Search Awards, and has every year since their inception. She has worked with market-leading global businesses including Google, Orange, COI, NatWest/RBS, National Gallery, CIPD, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Family Search, Amadeus, AMD, AmEx , TotalJobs, Virgin.com, Virgin Startup & more.

She has over 20 years of experience, predating Google in her entry into the market and now runs her own consultancy. She has worked at Centaur Publishing, i-level, & Beyond before setting up her own consultancy. Judith also blogs about chocolate, helps with London Girl Geek Dinners, was a founding Modern Muse, has contributed to the book “Pimp My Site” and the Econsultancy guide to Paid Search and is currently updating the large foundational Guide to SEO.

Bio:

Matt Lerner developed and led 500 Startups “Distro Dojo” growth accelerator in Europe, which helped 35 startups achieve average annual YoY growth of 250%, and had a founder “likely to recommend” score of 96%. He then launched Startup Core Strengths to offer that “dojo mojo” to startups across Europe. Before 500 Startups, he spent 15 years building and running growth teams in the US at PayPal, and three less famous silicon-valley startups. Matt lectures on startup marketing at Imperial College and Stanford Business School.

Bio:

A brand voice crafter and wordsmith extraordinaire, Beth helps passionate people with big ideas find the words they need to get got! She began her working life in charity communications just over a decade ago, before moving on to comms and brand consultancy and then copywriting for a creative agency. Beth now puts bread (and bacon, always bacon) on the table by helping organisations find a writing style and voice that truly shows the passion and personality of their business, as well as creating gettable and irresistible copy for their websites, campaigns, blogs, and marketing materials. You can check her out at bethanyjoy.org

Bio:

Kirsty Hulse is an SEO, content and PR expert with over a decade of experience defining search strategies for some of the world’s leading brands. As the Managing Director of successful SEO agency Manyminds, she has worked with household global brands such as Virgin Atlantic, Claire’s and IBM.  She has recently co-founded Outrageous Creative, an agency evangelising considered, creative marketing.
She’s a renowned speaker on marketing, innovation and leadership, and is the author of the #1 Amazon bestseller, ‘The Future is Freelance’.

Bio:

Bastian Grimm is the Director of Organic Search at Peak Ace and a renowned expert in large-scale, international SEO – managing sites of almost any size in highly competitive industries. 

Always eager to expand his knowledge, with more than 15 years’ experience in online marketing, technical and global SEO, Bastian currently oversees Peak Ace’s search engine optimisation as well as content marketing initiatives. 

Striving for efficiency is one of Bastian Grimm’s key guiding principles. It has shaped his entire career. His belief that understanding a target market means not only getting to grips with the language, but also the culture, has held him in good stead. Bastian leads a thriving team of expert native speakers, able to serve clients in 20+ languages, and the results speak for themselves.

A full-service performance marketing agency with a focus on “all things search,” Peak Ace has a flair for over-achieving. Having been named a FOCUS growth champion for multiple years in a row, as well as scooping up trophies at both the European Search and Drum Search Awards, Bastian is proud to lead such an innovative, ever-expanding company. His secret? Dynamic, decisive processes, a phenomenal team and going to bed with inbox zero.

Bio:

Martin Greif is an entrepreneur, software executive, team leader and the kind of guy who likes to see everyone win. He brings more than 25 years of sales and marketing experience to his role at SiteTuners, where he is responsible for driving revenue growth, establishing and nurturing partner relationships, and creating value for SiteTuners’ broad customer base.

Martin joined SiteTuners in 2013, following a 10-year stint as President of PrivacyPartners, a company he founded in 2003. Over the course of his career, he has served in executive-level sales and marketing roles at COMTEX News Network, Microsystems Technology, INSO Corporation, CompuServe and Cullinet Software. He currently serves on the Board of Directors for DocuVantage Corporation, and is a former board member of both the Association for Information and Image Management and ObjectWorld Corporation.

Bio:

Bartosz Góralewicz is the CEO at Onely, an SEO agency that specializes in preventing and curing technical SEO issues for businesses of all sizes, including renowned international corporations. He is passionate about sharing his expertise and frequently publishes thorough case studies. In his off time, he enjoys spending time with his wife and two young baby girls.

Bio:

Karl is number three on the list of most influential conversion experts in the world. He’s the G in AGConsult, a Belgium-based usability and conversion optimization company. He’s been optimizing websites since 2001. Always based on user research & facts, because he’s tired of all the opinions and gut feelings in the web business. The last few years he’s been obsessed with AB-testing. Mainly because it allows him to see the impact of changes he proposes based on research. But AB-testing also made Karl humble again. Because he noticed that best practices don’t always work. And that his great ideas and solutions sometimes utterly fail. Karl teaches at several university colleges in Belgium and speaks at conferences all over the world. He’s also known as the ‘conversion comedian’. He works for clients such as Suzuki, Thomas Cook, Tui, Shell and Daikin.

Bio:

Rand dropped out of the University of Washington in 2000 to work full-time at his mother’s small business marketing firm as a web designer. In 2004, he created the SEOmoz blog, which, over the next decade, became the world’s most popular community and content resource for search marketers. In 2007, Rand became CEO of SEOmoz, Inc (now called Moz), the software company he co-founded with his mom based on the blog’s success. That same year, he proposed to his longtime girlfriend, Geraldine DeRuiter, with a TV commercial that received widespread publicity (and, later, an awkward appearance on the Oprah Winfrey show). The two married in 2008 in a move Rand consistently refers to as the best, luckiest one of his life.
Over 7 years as CEO, Rand grew Moz from 7 employees to 134, revenues from $800K to $29.3mm, and traffic from 1 to 30mm annual visitors. He raised two rounds of funding ($1.1mm in 2007 and $18.1mm in 2012), led three acquisitions, and, in 2013, re-branded the company from SEOmoz to Moz, shifting focus from exclusively SEO tools to broader web marketing software. Rand stepped down as CEO in February of 2014 during a rough bout with depression and left the company 4 years later. He remains chairman of Moz’s board.
Rand is also the co-founder of Inbound.org, a site to dedicated to sharing articles about marketing from across the web, alongside Dharmesh Shah. The site was sold (for no profit) to Hubspot in 2014.
Rand may be best known for his popular blogs and regular Whiteboard Friday series, watched by tens of thousands of marketers each week. Rand is also a frequent keynote speaker at marketing conferences around the world, averaging ~100 days on the road each year and 30-40 speaking appearances. He has, much to his own surprise, amassed a large following on Twitter, Pocket, Facebook, and Slideshare.
In 2018, Rand founded SparkToro (an under-development software company focused on audience and influencer intelligence) and published, with Penguin/Random House, Lost and Founder: A Painfully Honest Field Guide to the Startup World.
Rand previously co-contributed to two books: Art of SEO, and Inbound Marketing & SEO. He’s been profiled in the Seattle Times, featured in Puget Sound Business Journal’s 40 Under 40, named to BusinessWeek’s 30 Under 30, written about in Newsweek, The Next Web, the Inc 500 (to which Moz was named 5 years in a row), and hundreds of other publications. He is, however, most proud of his prominent appearances in Geraldine’s first book, All Over the Place.

Bio:

Glenn Fisher was born in Grimsby in 1981. After a number of years working in the local council, he left to become a copywriter and founded AllGoodCopy.com, a free online resource for direct response copywriters and marketers. For over a decade he worked with The Agora, a huge international financial publisher. In 2018, having helped launch and grow Agora Financial in the UK, he began to write copy on a freelance basis and focus on coaching aspiring copywriters. He now lives happily with his partner Ruth and dog Pablo on the east coast of England.

Bio:

A nice guy, who talks too much, has a borderline marketing addiction, and lives in airports. He’s worked with loads of brands, mainly globally, in shaping and delivering their digital and advertising strategies – not to neglect making sure those strategies stick, with a ton of up skilling. To date, he’s been involved in campaigns producing 20+ awards, from the Cannes Lions to the Webbys – he currently judges both. He’s also also taught 65,000 people, across 80 countries.

He loves events and broadcast media. Likely to be online somewhere in the world at all times, doing something of that sort. Would really like to be a talk show host, ideally, if this whole internet thing doesn’t work out. Fair to say he’s also been involved in some seriously catastrophic failures along the way, you know what they say about omelettes.

He’s currently spending a great deal of time nurturing the marketing needs of a variety of brands, as co-founder of The Coloring In Department, a Xoogler of the education variety, as part of a crack team of General Assembly tech folk, and as a presenting & training gun for hire. He definitely doesn’t work for an agency, but can be found in their company often enough. He will absolutely never wear a suit.

Most importantly, he loves what he does, and anyone who tells you different is a damn liar, and definitely can’t be trusted.

Bio:

Laura is the Founder of Silverthorn, a PR, Social & Content agency that sparks conversations and engagement to get brands talked about in all the right places. 

She won PR Moment’s Young Professional of the Year 2017, was named in The Drum’s 2018 and 2017 50 Women in Digital Under 30 and was shortlisted for the CIPR’s Outstanding Young Communicator 2017.

Laura has led campaigns  that have gained coverage by top international publishers such as BBC, Mashable, Daily Mail and many more.

Laura is a regular trainer and speaker at industry events such as PRmoment, INBOUND2017, Learn Inbound, UnGagged Vegas, Yoastcon, SMX München and BrightonSEO, where she has delivered the link building/Digital PR training since 2013.

Bio:

John founded Rabbit & Pork as the fourth agency and Voice Experience arm of TIPi Group. John has developed and launched several Google Actions and Skills, presented at several voice events around the UK, spoken on the VUX podcast and authored multiple whitepapers.
John has 12 years of experience in digital marketing. Beginning his career at Just Search, working with brands such as Sports Direct, Total PDA and Furniture Today, by 2009, John had moved to Amaze in the role of SEO Campaign Manager working on international brands such as Dyson, Lexus, Henri Lloyd and ODEON. John later moved to STEAK as an SEO Account Manager progressing to the role of Group Account Manager, heading up a team working on Enterprise Rent-A-Car, LV= and Eurostar. In 2015 John moved to ZenithOptimedia / Performics as an SEO Account Director for NatWest and Toyota.
John was recruited as Head of SEO at ROAST, TIPi Group’s founding agency, four years ago, to define its SEO offering, grow and manage the output of the team and improve the departments suite of SEO technology. It was at ROAST John started to develop a voice proposition, first around the optimisation of website content for voice and then in the creation of Google Actions and Alexa Skills.

Bio:

Jono is a digital strategist, marketing technologist and full-stack developer with nearly two decades of experience in web development, SEO, analytics, brand and campaign strategy, lead gen and eCRM, CRO and more.

He’s worked with startups, agencies and international brands to fix websites, implement growth strategies, prepare for the future, and win markets.

Jono currently manages special projects at Yoast, and was previously principal consultant at respected SEO agency Distilled. Prior to that, he was global head of digital and head of insight at SEO platform Linkdex, and head of SEO at award-winning agency twentysix.

Bio:

As the co-founder of AGConsult, a Belgium-based usability and conversion optimization company, Els has been creating better online experiences based on user research since 2001.

She’s an advocate for qualitative user research and moderated user testing in particular. She loves helping companies to understand their customers better. Because a happy customer is a returning customer.

Els has moderated over 3.500 user tests for companies such as AtlasCopco, Orange, Daikin and Bridgestone.