Agenda London | 16-17 October, 2019
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Wednesday, Oct 16, 2019
Wednesday
Wed
8:00 am
Wednesday, Oct 16, 2019 8:00 am
Registration
Wednesday
Wed
9:10 am
Wednesday, Oct 16, 2019 9:10 am
Building Influence in 2019
Speaker: Rand Fishkin, Founder, SparkToro
Moderator: Laura Crimmons, Founder, Silverthorn
Room:Creative 3
Wednesday
Wed
10:10 am
Wednesday, Oct 16, 2019 10:10 am
20 Minutes to Higher Conversions
Speaker: Martin A. Greif, President, SiteTuners
Moderator: Laura Crimmons, Founder, Silverthorn
Room:Creative 3
Wednesday
Wed
10:30 am
Wednesday, Oct 16, 2019 10:30 am
Coffee Break
Wednesday
Wed
10:55 am
Wednesday, Oct 16, 2019 10:55 am
5 Learnings from Experimentation Behind a Login @Booking.com
Speaker: Jorden Lentze, Product Manager, Booking.com
Moderator: Jenna Tiffany, Founder & Strategy Director, Let'sTalk Strategy
Room:Creative 3
Wednesday, Oct 16, 2019 10:55 am
Breaking Down Silos to Deliver Growth
Speaker: Laura Crimmons, Founder, Silverthorn
Moderator: Aiden Carroll, Co-Founder, The Colouring In Department
Room:Creative 2
Wednesday
Wed
11:40 am
Wednesday, Oct 16, 2019 11:40 am
Session Change
Wednesday
Wed
11:45 am
Wednesday, Oct 16, 2019 11:45 am
AI & Email Marketing: The Rewards and How Your Business can Reap them
Speaker: Jenna Tiffany, Founder & Strategy Director, Let'sTalk Strategy
Moderator: Stuart McMillan, Head of Multichannel, Tiso
Room:Creative 3
Wednesday, Oct 16, 2019 11:45 am
Your Marketing Data is Pants, Let’s Get it to Blow Your Socks Off!
Speaker: Russell McAthy, CEO & Founder, Ringside Data
Moderator: Aiden Carroll, Co-Founder, The Colouring In Department
Room:Creative 2
Wednesday
Wed
12:30 pm
Wednesday, Oct 16, 2019 12:30 pm
Lunch Break
Wednesday
Wed
1:40 pm
Wednesday, Oct 16, 2019 1:40 pm
What Happens when Everybody’s Website is Fixed?
Speaker: Jono Alderson, Special Ops, Yoast
Moderator: Aiden Carroll, Co-Founder, The Colouring In Department
Room:Creative 3
Wednesday
Wed
2:40 pm
Wednesday, Oct 16, 2019 2:40 pm
Session Change
Wednesday
Wed
2:45 pm
Wednesday, Oct 16, 2019 2:45 pm
The Nature of Intent: How to Nurture and Measure throughout the Customer Journey
Speaker: Aiden Carroll, Co-Founder, The Colouring In Department
Moderator: Jono Alderson, Special Ops, Yoast
Room:Creative 3
Wednesday, Oct 16, 2019 2:45 pm
Too Long; Didn’t Render – The State of JS and HTML Indexting
Speaker: Bartosz Góralewicz, CEO, Onely
Moderator: Russell McAthy, CEO & Founder, Ringside Data
Room:Creative 2
Wednesday
Wed
3:05 pm
Wednesday, Oct 16, 2019 3:05 pm
The World of Multiple Algorithms – What we’ve all been Missing in SEO
Speaker: Hannah Thorpe, Head of SEO Strategy, Found.
Moderator: Jono Alderson, Special Ops, Yoast
Room:Creative 3
Wednesday, Oct 16, 2019 3:05 pm
What I Learned from PayPal’s Data (And how it made me a better VC)
Speaker: Matthew Lerner, Founder & CEO, Startup Core Strengths
Moderator: Russell McAthy, CEO & Founder, Ringside Data
Room:Creative 2
Wednesday
Wed
3:30 pm
Wednesday, Oct 16, 2019 3:30 pm
Coffee Break
Wednesday
Wed
3:55 pm
Wednesday, Oct 16, 2019 3:55 pm
Voice Visibility: Quantifying the Opportunity for your Brand
Speaker: John Campbell, MD and Co-Founder, Rabbit & Pork
Moderator: Matthew Lerner, Founder & CEO, Startup Core Strengths
Room:Creative 3
Wednesday, Oct 16, 2019 3:55 pm
Selling (Shoes) Faster
Speaker: Stuart McMillan, Head of Multichannel, Tiso
Moderator: Russell McAthy, CEO & Founder, Ringside Data
Room:Creative 2
Wednesday
Wed
4:40 pm
Wednesday, Oct 16, 2019 4:40 pm
Session Change
Wednesday
Wed
4:45 pm
Wednesday, Oct 16, 2019 4:45 pm
How to Survive in the Age of AI, Voice & Personalization
Speaker: Karl Gilis, Co-founder, AGConsult
Moderator: Stuart McMillan, Head of Multichannel, Tiso
Room:Creative 3
Wednesday
Wed
7:00 pm
Wednesday, Oct 16, 2019 7:00 pm
End of First Conference Day
Wednesday
Wed
7:30 pm
Wednesday, Oct 16, 2019 7:30 pm
Dinner with strangers
Thursday, Oct 17, 2019
Thursday
Thu
8:30 am
Thursday, Oct 17, 2019 8:30 am
Registration
Thursday
Thu
9:30 am
Thursday, Oct 17, 2019 9:30 am
The Lost Art of Asking Questions
Speaker: Els Aerts, Co-founder and Managing Partner, AGConsult
Moderator: Stuart McMillan, Head of Multichannel, Tiso
Room:Creative 3
Thursday
Thu
10:30 am
Thursday, Oct 17, 2019 10:30 am
Coffee Break
Thursday
Thu
10:55 am
Thursday, Oct 17, 2019 10:55 am
Using Data to Improve your Ecommerce SEO
Speaker: Daniel Saunders, Senior Solutions Manager, Blueclaw
Moderator: Stuart McMillan, Head of Multichannel, Tiso
Room:Creative 3
Thursday, Oct 17, 2019 10:55 am
Building Resilience in a 21st Century World
Speaker: Cate Murden, Founder, PUSH
Moderator: John Campbell, MD and Co-Founder, Rabbit & Pork
Room:Creative 2
Thursday
Thu
11:40 am
Thursday, Oct 17, 2019 11:40 am
Session Change
Thursday
Thu
11:45 am
Thursday, Oct 17, 2019 11:45 am
Good Developer Relations – Your SEO Strategy Depends on It
Speaker: Nichola Stott, MD & Founder, ERUDITE
Moderator: Stuart McMillan, Head of Multichannel, Tiso
Room:Creative 3
Thursday, Oct 17, 2019 11:45 am
International Website Migrations
Speaker: Aleyda Solis, International SEO Consultant, Orainti
Moderator: John Campbell, MD and Co-Founder, Rabbit & Pork
Room:Creative 2
Thursday
Thu
12:30 pm
Thursday, Oct 17, 2019 12:30 pm
Lunch Break
Thursday
Thu
1:40 pm
Thursday, Oct 17, 2019 1:40 pm
Business-Led Advanced Practical Optimisation Techniques
Speaker: Judith Lewis, Founder, DeCabbit Consultancy
Moderator: Stuart McMillan, Head of Multichannel, Tiso
Room:Creative 3
Thursday, Oct 17, 2019 1:40 pm
Optimising Site Search to Drive Conversions
Speaker: Gerry White, SEO & Analytics Consultant, Just Eat
Moderator: John Campbell, MD and Co-Founder, Rabbit & Pork
Room:Creative 2
Thursday
Thu
2:40 pm
Thursday, Oct 17, 2019 2:40 pm
Session Change
Thursday
Thu
2:45 pm
Thursday, Oct 17, 2019 2:45 pm
A Behavioural Economic Framework for Ideation
Speaker: Anna Tiplady, Senior Consultant, Conversion.com
Moderator: Stuart McMillan, Head of Multichannel, Tiso
Room:Creative 3
Thursday, Oct 17, 2019 2:45 pm
The Simple Secret to Instantly Increasing Conversion
Speaker: Glenn Fisher, Founder, All Good Copy
Moderator: John Campbell, MD and Co-Founder, Rabbit & Pork
Room:Creative 2
Thursday
Thu
3:05 pm
Thursday, Oct 17, 2019 3:05 pm
Using Nudge Theory to Achieve a Competitive Advantage
Speaker: Duncan Heath, Strategy Director, Fresh Egg
Moderator: Stuart McMillan, Head of Multichannel, Tiso
Room:Creative 3
Thursday, Oct 17, 2019 3:05 pm
Standing Out Online With a Unique and Compelling Brand Voice
Speaker: Bethany Joy, Brand voice crafter and wordsmith extraordinaire, Bethany Joy
Moderator: John Campbell, MD and Co-Founder, Rabbit & Pork
Room:Creative 2
Thursday
Thu
3:30 pm
Thursday, Oct 17, 2019 3:30 pm
Coffee Break
Thursday
Thu
3:55 pm
Thursday, Oct 17, 2019 3:55 pm
Web Performance Madness: Two seconds is all you have!
Speaker: Bastian Grimm, Director Organic Search, Peak Ace AG
Moderator: Stuart McMillan, Head of Multichannel, Tiso
Room:Creative 3
Thursday, Oct 17, 2019 3:55 pm
People are Predictable
Speaker: Andi Jarvis, Founder & Strategy Director, Eximo Marketing
Moderator: John Campbell, MD and Co-Founder, Rabbit & Pork
Room:Creative 2
Thursday
Thu
4:40 pm
Thursday, Oct 17, 2019 4:40 pm
Session Change
Thursday
Thu
4:45 pm
Thursday, Oct 17, 2019 4:45 pm
A.I. for Marketing – Power Session
Speaker: Bernardo Nunes, Head of Science, Growth Tribe
Moderator: Stuart McMillan, Head of Multichannel, Tiso
Room:Creative 3
Thursday
Thu
5:30 pm
Thursday, Oct 17, 2019 5:30 pm
Wrap
Speaker: Stuart McMillan, Head of Multichannel, Tiso
Room:Creative 3
Thursday
Thu
5:45 pm
Thursday, Oct 17, 2019 5:45 pm
