Agenda
London | 16-17 October, 2019

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Wednesday, Oct 16, 2019

Wednesday

Wed

9:00 am

Wednesday, Oct 16, 2019 9:00 am

Welcome & Opening

Room:Creative 3

Wednesday

Wed

9:10 am

Wednesday, Oct 16, 2019 9:10 am

Building Influence in 2019

Speaker: Rand Fishkin, Founder, SparkToro

Moderator: Laura Crimmons, Founder, Silverthorn

Room:Creative 3

Wednesday

Wed

10:10 am

Wednesday, Oct 16, 2019 10:10 am

20 Minutes to Higher Conversions

Speaker: Martin A. Greif, President, SiteTuners

Moderator: Laura Crimmons, Founder, Silverthorn

Room:Creative 3

Wednesday

Wed

10:55 am

Wednesday, Oct 16, 2019 10:55 am

5 Learnings from Experimentation Behind a Login @Booking.com

Speaker: Jorden Lentze, Product Manager, Booking.com

Moderator: Jenna Tiffany, Founder & Strategy Director, Let'sTalk Strategy

Room:Creative 3

Wednesday, Oct 16, 2019 10:55 am

Breaking Down Silos to Deliver Growth

Speaker: Laura Crimmons, Founder, Silverthorn

Moderator: Aiden Carroll, Co-Founder, The Colouring In Department

Room:Creative 2

Wednesday

Wed

11:45 am

Wednesday, Oct 16, 2019 11:45 am

AI & Email Marketing: The Rewards and How Your Business can Reap them

Speaker: Jenna Tiffany, Founder & Strategy Director, Let'sTalk Strategy

Moderator: Stuart McMillan, Head of Multichannel, Tiso

Room:Creative 3

Wednesday, Oct 16, 2019 11:45 am

Your Marketing Data is Pants, Let’s Get it to Blow Your Socks Off!

Speaker: Russell McAthy, CEO & Founder, Ringside Data

Moderator: Aiden Carroll, Co-Founder, The Colouring In Department

Room:Creative 2

Wednesday

Wed

1:40 pm

Wednesday, Oct 16, 2019 1:40 pm

What Happens when Everybody’s Website is Fixed?

Speaker: Jono Alderson, Special Ops, Yoast

Moderator: Aiden Carroll, Co-Founder, The Colouring In Department

Room:Creative 3

Wednesday

Wed

2:45 pm

Wednesday, Oct 16, 2019 2:45 pm

The Nature of Intent: How to Nurture and Measure throughout the Customer Journey

Speaker: Aiden Carroll, Co-Founder, The Colouring In Department

Moderator: Jono Alderson, Special Ops, Yoast

Room:Creative 3

Wednesday, Oct 16, 2019 2:45 pm

Too Long; Didn’t Render – The State of JS and HTML Indexting

Speaker: Bartosz Góralewicz, CEO, Onely

Moderator: Russell McAthy, CEO & Founder, Ringside Data

Room:Creative 2

Wednesday

Wed

3:05 pm

Wednesday, Oct 16, 2019 3:05 pm

The World of Multiple Algorithms – What we’ve all been Missing in SEO

Speaker: Hannah Thorpe, Head of SEO Strategy, Found.

Moderator: Jono Alderson, Special Ops, Yoast

Room:Creative 3

Wednesday, Oct 16, 2019 3:05 pm

What I Learned from PayPal’s Data (And how it made me a better VC)

Speaker: Matthew Lerner, Founder & CEO, Startup Core Strengths

Moderator: Russell McAthy, CEO & Founder, Ringside Data

Room:Creative 2

Wednesday

Wed

3:55 pm

Wednesday, Oct 16, 2019 3:55 pm

Voice Visibility: Quantifying the Opportunity for your Brand

Speaker: John Campbell, MD and Co-Founder, Rabbit & Pork

Moderator: Matthew Lerner, Founder & CEO, Startup Core Strengths

Room:Creative 3

Wednesday, Oct 16, 2019 3:55 pm

Selling (Shoes) Faster

Speaker: Stuart McMillan, Head of Multichannel, Tiso

Moderator: Russell McAthy, CEO & Founder, Ringside Data

Room:Creative 2

Wednesday

Wed

4:45 pm

Wednesday, Oct 16, 2019 4:45 pm

How to Survive in the Age of AI, Voice & Personalization

Speaker: Karl Gilis, Co-founder, AGConsult

Moderator: Stuart McMillan, Head of Multichannel, Tiso

Room:Creative 3

Wednesday

Wed

5:45 pm

Wednesday, Oct 16, 2019 5:45 pm

Networking Reception in the Exhibit Hall

Speaker: Come Join Us!

Wednesday

Wed

7:30 pm

Wednesday, Oct 16, 2019 7:30 pm

Dinner with strangers

Thursday, Oct 17, 2019

Thursday

Thu

9:30 am

Thursday, Oct 17, 2019 9:30 am

The Lost Art of Asking Questions

Speaker: Els Aerts, Co-founder and Managing Partner, AGConsult

Moderator: Stuart McMillan, Head of Multichannel, Tiso

Room:Creative 3

Thursday

Thu

10:55 am

Thursday, Oct 17, 2019 10:55 am

Using Data to Improve your Ecommerce SEO

Speaker: Daniel Saunders, Senior Solutions Manager, Blueclaw

Moderator: Stuart McMillan, Head of Multichannel, Tiso

Room:Creative 3

Thursday, Oct 17, 2019 10:55 am

Building Resilience in a 21st Century World

Speaker: Cate Murden, Founder, PUSH

Moderator: John Campbell, MD and Co-Founder, Rabbit & Pork

Room:Creative 2

Thursday

Thu

11:45 am

Thursday, Oct 17, 2019 11:45 am

Good Developer Relations – Your SEO Strategy Depends on It

Speaker: Nichola Stott, MD & Founder, ERUDITE

Moderator: Stuart McMillan, Head of Multichannel, Tiso

Room:Creative 3

Thursday, Oct 17, 2019 11:45 am

International Website Migrations

Speaker: Aleyda Solis, International SEO Consultant, Orainti

Moderator: John Campbell, MD and Co-Founder, Rabbit & Pork

Room:Creative 2

Thursday

Thu

1:40 pm

Thursday, Oct 17, 2019 1:40 pm

Business-Led Advanced Practical Optimisation Techniques

Speaker: Judith Lewis, Founder, DeCabbit Consultancy

Moderator: Stuart McMillan, Head of Multichannel, Tiso

Room:Creative 3

Thursday, Oct 17, 2019 1:40 pm

Optimising Site Search to Drive Conversions

Speaker: Gerry White, SEO & Analytics Consultant, Just Eat

Moderator: John Campbell, MD and Co-Founder, Rabbit & Pork

Room:Creative 2

Thursday

Thu

2:45 pm

Thursday, Oct 17, 2019 2:45 pm

A Behavioural Economic Framework for Ideation

Speaker: Anna Tiplady, Senior Consultant, Conversion.com

Moderator: Stuart McMillan, Head of Multichannel, Tiso

Room:Creative 3

Thursday, Oct 17, 2019 2:45 pm

The Simple Secret to Instantly Increasing Conversion

Speaker: Glenn Fisher, Founder, All Good Copy

Moderator: John Campbell, MD and Co-Founder, Rabbit & Pork

Room:Creative 2

Thursday

Thu

3:05 pm

Thursday, Oct 17, 2019 3:05 pm

Using Nudge Theory to Achieve a Competitive Advantage

Speaker: Duncan Heath, Strategy Director, Fresh Egg

Moderator: Stuart McMillan, Head of Multichannel, Tiso

Room:Creative 3

Thursday, Oct 17, 2019 3:05 pm

Standing Out Online With a Unique and Compelling Brand Voice

Speaker: Bethany Joy, Brand voice crafter and wordsmith extraordinaire, Bethany Joy

Moderator: John Campbell, MD and Co-Founder, Rabbit & Pork

Room:Creative 2

Thursday

Thu

3:55 pm

Thursday, Oct 17, 2019 3:55 pm

Web Performance Madness: Two seconds is all you have!

Speaker: Bastian Grimm, Director Organic Search, Peak Ace AG

Moderator: Stuart McMillan, Head of Multichannel, Tiso

Room:Creative 3

Thursday, Oct 17, 2019 3:55 pm

People are Predictable

Speaker: Andi Jarvis, Founder & Strategy Director, Eximo Marketing

Moderator: John Campbell, MD and Co-Founder, Rabbit & Pork

Room:Creative 2

Thursday

Thu

4:45 pm

Thursday, Oct 17, 2019 4:45 pm

A.I. for Marketing – Power Session

Speaker: Bernardo Nunes, Head of Science, Growth Tribe

Moderator: Stuart McMillan, Head of Multichannel, Tiso

Room:Creative 3

Thursday

Thu

5:30 pm

Thursday, Oct 17, 2019 5:30 pm

Wrap

Speaker: Stuart McMillan, Head of Multichannel, Tiso

Room:Creative 3