AI & Email Marketing: The rewards and how your business can reap them
Wednesday, Oct 16, 2019
Jenna Tiffany, recognised as one of the top 100 female marketers to follow, also a Chartered Marketer and email consultant to brands worldwide, will share practical tips on how you can access whether AI is a good fit for your email marketing strategy and how you can implement this technology strategically into your business.
From this session you’ll leave knowing how to:
• Strategically prepare your digital marketing activities for artificial intelligence,
• Use AI data to predict your customer’s future digital journeys and send contextual email marketing throughout the customer lifecycle,
• Successfully implement artificial intelligence in your organisation, featuring examples from international brands.