Breaking Down Silos to Deliver Growth
Wednesday, October 16, 2019
In this talk Laura will explain how breaking down the silos between internal teams and agencies can lead to increased growth and success. Naively, companies still tend to silo activity into organic/paid/PR etc as opposed to taking a full view. Laura will demonstrate the benefits of fully optimising campaigns across all channels to deliver more revenue overall. Your customers don’t view your brand in silos and channels, so why do you?