Building Influence in 2019
Wednesday, Oct 16, 2019
The last four years have overturned many of the models that worked successfully in web marketing for years, and organizations of all kinds are feeling the pain. Organic reach on social is nearly dead. Content marketing isn’t producing the returns it once did. SEO is more competitive than ever, and often Google themselves are the ones taking your traffic opportunities. And paid ad costs and effectiveness, especially for new brands, makes ROI hard to achieve. In this presentation, Rand will pull back the curtain on why these changes have occurred, and expose new tactics and strategies that can put you ahead of the competition.