Speakers:

Gerry White

Optimising Site Search to Drive Conversions

date:

Thursday, October 17, 2019

Time:

1:40 pm

Summary:

Anyone using your site search is a driven user – they are actively looking for something to buy or a service they think you offer – but how often are these users driving into effectively brick walls, are these users finding the results they want – Gerry talks through some of the aspects of search, the lifetime of a query and the future that is happening in search results. From a background of working on site search for the BBC, Government and e-commerce sites – he will look at the way you can quickly start to review and improve with just Google Analytics, tag management and presenting the results. 

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