People are Predictable
Thursday, Oct 17, 2019
Many digital marketers think marketing is about the latest tech, or advertising hack or way to game Google. But it’s not. At its heart, marketing is about people. This presentation is about the bad decisions people make, why they make them and how you can use this to make better marketing decisions. Andi will delve into academic research to find studies about how people behave, outline the implications and give examples of best practice from companies making the most of this knowledge.