Speakers:

Bethany Joy

Standing Out Online With a Unique and Compelling Brand Voice

Date:

Thursday, Oct 17, 2019

Time:

3:05 pm

Track:

Summary:

In our content-crazy digital landscape, there’s a lot of advice out there about how to create great marketing content. But do you want to go beyond simply writing generically ‘good’ landing pages, blogs, ad campaigns, and sales emails? Are you ready to learn how to use language in a more unique and compelling way, showcasing your organisation’s specific brand and personality and allowing you to connect emotionally with potential customers? If so, this session is for you, as together we look at exactly what a brand voice is (and isn’t), why it’s important, and how your business can go about getting one, so that more people are inspired by your content and compelled to buy into what you’re offering.

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