Using Nudge Theory to Achieve a Competitive Advance


Thursday, October 17, 2019


3:05 pm


Nudge theory was developed formally in the mid-90s by social scientists looking to alter people’s ‘unhealthy’ behaviours. Now more than 80 countries have dedicated government units specialising in the practice of nudging and are seeing massive social impact. This talk discusses why nudge theory is so attractive and how it can be applied to the commercial world for financial gain (especially within CRO). Case studies covered include how a bank saved $20mil by simply adding a personal touch to their letters. The ethics of using nudge will also be looked at and where this can sometimes intersect with UX dark patterns.

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