Duncan Heath

Role:

Strategy Director

Company:

Fresh Egg

Bio:

Duncan is a digital marketing trainer, conference speaker, author and consultant, specialising in the subjects of UX and conversion rate optimisation. He’s helped build optimisation programmes for international brands such as The Open University, Vodafone Australia and John Lewis Finance

He believes that good UX and CRO is pretty simple – understand your audience, test with a robust methodology and challenge your presumptions and ego every step of the way.

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