Speakers – Digital Growth Unleashed London
etc.venues, 200 Aldersgate, 17-18 October, 2018
Jono Alderson has over a decade of blended experience in digital marketing, with expertise in SEO, analytics, brand strategy, campaign strategy, lead generation, eCRM automation, conversation rate optimisation and web development – from defining the ‘big picture’ and strategic direction, right down to getting his hands dirty in the nitty-gritty technical detail. He’s worked with agencies, startups, household brands and FTSE 100 companies to define, support and deliver successful SEO, content, analytics and brand strategies at an international level.
Jono Alderson is speaker of the following session:
Digital Marketing Manager
Nick is the Digital Marketing Manager for the NEC Group which is a live entertainment business with world-class expertise in venue and destination management. Nick's role consists of maintaining the digital marketing team, facilitating all digital marketing requests for Arena Birmingham, Genting Arena, The NEC, The ICC, The Vox, Amadeusfood, The Ticket Factory, NEC Group and Raymond Gubbay brands.
Nick specialises in SEO, email marketing, project management and has 8 years’ experience within the Digital Marketing sector.
Nick Allen is speaker of the following session:
Dawn Anderson is a SEO & Search Digital Marketing Strategist focusing on technical, architectural and database-driven SEO. Dawn is the director of Move It Marketing.
Dawn Anderson is speaker of the following sessions:
Dawn Anderson is moderator of the following sessions:
Owner + Creative Director
Laura Beauparlant is an entrepreneur, an award-winning speaker, a design and branding expert and the founder of Lab Creative. Her mission is to help ambitious entrepreneurs create strong, memorable brands that consistently attract their ideal clients. Laura has helped countless small business owners and entrepreneurs gain confidence and grow their businesses through unforgettable branding.
Information about Laura Beauparlant's session will follow soon.
Dr Dave Chaffey (https://www.linkedin.com/in/davechaffey/) is co-founder and Content Director of Smart Insights (www.smartinsights.com/about-dave-chaffey/), an online publisher and consultancy with customers in more than 100 countries. Smart Insights help their members improve their digital marketing skills and businesses improve their Return on Digital Marketing via access to their educational platform offering best practices templates, guides, market insights and elearning. Dave is creator of the Smart Insights RACE marketing planning system and author of 5 bestselling books on digital marketing including Digital Marketing: Strategy, Implementation and Practice. Known for his advice on digital trends, innovation and best practice, he has been recognised by the Chartered Institute of Marketing as one of 50 marketing 'gurus' worldwide who have shaped the future of Marketing.
Dave Chaffey is speaker of the following session:
Dave Collins has been demystifying search engines for business owners since 1997 – before Google was even launched. He’s had the pleasure of working with almost 600 companies from 48 different countries, and has delivered over 80 presentations at more than 40 different events, conferences, training days, webinars, online classes, networking events, workshops, an accelerator program for startups and more. His reputation is based on his wide range of experience, and willingness to share good, useful information. Aside from butting heads with Google, Dave also enjoys climbing, ageing gracefully, teaching his children the joys of fire, sarcasm, procrastination, single-malt whisky, (very) amateur photography, turning into his Father, and long lists with too much detail. For some reason, Dave quite enjoys SEO. Sometimes. Some of it anyway.
Dave Collins is speaker of the following session:
Anna Dahlström is a London based Swedish UX designer and the founder of UX school UX Fika. Over the last 17 years, Anna has worked client side for the likes of BBC, for startups and agencies on a large variety of brands and projects, from websites and apps to TV UIs. She's currently focused on helping organisations and startups with UX related matters as well as doing the final edits on her book for O'Reilly about Storytelling in Design.
Anna Dahlström is speaker of the following session:
Strategic Lead for Campaigns
Feminist and former journalist Kate Dale is responsible for delivering This Girl Can, Sport England’s multi-award-winning campaign, which is changing the way millions of people think about exercise and physical activity, and has seen 2.8 million more women get active as a direct result. Prior to this, Kate spent 10 years as a trade magazine editor before becoming a brand and content specialist for major online banking institutions including Barclays. When time permits, she like to takes part in triathlons and learning to dance. She has recently been appointed a trustee for Women’s Sport Trust – a leading UK charity focused on using the power of sport to accelerate gender equality and stimulate social change.
Kate Dale is speaker of the following session:
Karl is number three on the list of most influential conversion experts in the world. He’s the G in AGConsult, a Belgium-based usability and conversion optimization company. He’s been optimizing websites since 2001. Always based on user research & facts, because he’s tired of all the opinions and gut feelings in the web business. The last few years he’s been obsessed with AB-testing. Mainly because it allows him to see the impact of changes he proposes based on research. But AB-testing also made Karl humble again. Because he noticed that best practices don’t always work. And that his great ideas and solutions sometimes utterly fail. Karl teaches at several university colleges in Belgium and speaks at conferences all over the world. He’s also known as the ‘conversion comedian’. He works for clients such as Suzuki, Thomas Cook, Tui, Shell and Daikin.
Karl Gilis is speaker of the following session:
Chief Creative Officer
Nancy Harhut & Associates
Nancy Harhut is passionate about the impact of behavioral science on marketing. An Online Marketing Institute Top 40 Digital Strategist, Social Top 50 email marketing leader, and the winner of numerous International ECHO awards for marketing effectiveness, she has creative directed integrated campaigns for clients such as IBM, Dell, Nationwide, Sheraton, TripAdvisor, American Express, and more.
Nancy Harhut is speaker of the following session:
Head of Email Deliverability
Steve is an innovator in email delivery technology. With a background of over 15 years in software and database development, he has spent the last decade specialising in email marketing solutions.
At Communicator, Steve has been responsible for developing the email delivery, analytics and reporting systems. He is a member of the DMA Email Council and has, since 2012, consulted on the council's Legal and Best Practice hub. Steve has also co-authored the DMA Email Metrics and Email Deliverability industry best practice guides.
Steve is a frequent contributor to digital marketing trends on social media and was recently recognised as a 2015 Litmus email marketing thought leader in the area of deliverability and privacy.
He holds a BSc in Economics and Statistics from the University of St Andrews and belongs to the CIPP/E (Certified Institute of Privacy Professionals – Europe) and CIPT (Certified Institute of Privacy Technologists).
Steve Henderson is speaker of the following session:
Steve is helping develop test and learn thinking (that has persistent in digital for a long time) at an organizational level. He has also designed the components for the componentization of the John Lewis and Sky.com sites, in order to create a consistent customer experience and drive production efficiencies. Steve’s current passion is creating ways to facilitate leadership level workshops, in order to push things forward and not just create circular debates.
Steve Kato-Spyrou is speaker of the following session:
Larry Kim is the founder of WordStream, a PPC management software and services company whose free PPC and keyword research tools have been used by more than a million internet marketers worldwide. Larry has been named the most influential PPC marketer in the world for the last two years by PPC Hero and 3QDigital, and his internet marketing blog is read by nearly a million visitors every month. Larry is a columnist for Search Engine Land, Search Engine Watch, Hubspot, Moz, Inc Magazine, Marketing Profs, and dozens of other publications.
Larry Kim is speaker of the following session:
Commercial Director at Growth Tribe
Ferdinand Koelewijn is currently the Commercial Director of Europe's first Growth Academy, and has helped over 500 companies to create and implement growth strategies. He has a broad knowledge scope from behavioural psychology to commercial management thanks to the multiple years of start-up and tech experience and background as a former military leader and instructor.
Ferdinand Koelewijn is speaker of the following session:
David is an experienced conversion optimiser and has worked across a series of core optimisation disciplines including web analytics, user experience and AB & MVT testing. His forte is strategic implementation and process management of conversion rate optimisation.
David is the official, certified tutor for advanced and masterclass conversion rate optimisation courses for the Chartered Institute of Marketing (CIM) and holds a wide range of qualifications.
David Mannheim is speaker of the following session:
Neil is CEO of Endless Gain, a data, biometrics and psychology led multi-award winning optimisation agency.In his career Neil helped build and sell Global Media GmbH to private equity firm The Carlyle Group before leading the UK acquisition of Bigmouthmedia (now part of DigitasLBi). He later led Lakestar Media to success before it was acquired by McCann Worldgroup in 2012. He has been helping businesses in the UK, across Europe and the States grow their online revenues and profits for over 17 years. It’s something he is passionate about and his company Endless Gain is central to this passion.
Neil McKay is speaker of the following session:
Deputy Head of Ecommerce
Stuart has worked for Schuh for five years; his job description includes responsibility for site performance and the quality of the conversion across all devices and being the champion for the multichannel, connected customer. Prior to this role, he was a senior web developer in the fashion industry, and brings a detailed technical appreciation to the Schuh ecommerce department. His aim is to help the ecommerce team to create the definitive ecommerce experience in the UK footwear sector.
He pays close attention to the user experience, customer experience, SEO, accessibility, site speed and multi-device, multi-session retail.
Stuart McMillan is speaker of the following sessions:
Stuart McMillan is moderator of the following session:
Stephen Pavlovich is the CEO of Conversion.com, the UK’s largest conversion optimisation agency. Working with clients like Domino’s, Just Eat and Facebook, they’ve optimised websites and apps, and tested pricing, functionality and new products.
Their clients range from SMEs to Fortune 500 corporations. Across the US, UK and Europe, they have worked in diverse B2B and B2C industries, including SaaS, finance, travel, ecommerce, media, health, and gaming.
Stephen Pavlovich is speaker of the following sessions:
Stephen Pavlovich is moderator of the following sessions:
- The ABCs of Persuasive Copy
- 50 Shades of Black or White
- Growth Marketing - Power Session
- Why you fail at digital marketing. And what to do about it
- Website User Testing: A Tools, Experimentation Brand Case Study
- Digital Marketing is dead! Survival Tips for what comes next
- The Top 10 Growth Marketing Hacks of 2018
- Biometrics: The evolution of Optimisation
- How This Girl Can used digital media to persuade more women to get more active
- Are you ready for Chatbots?
Jim is the owner of Blooming Social Media and has worked with businesses of all sizes with their digital marketing strategy and delivery. In early 2018, after keeping a keen eye on the digital landscape changing around the world, Jim chose to pivot the business into chatbot development.
Jim Rowe is speaker of the following session:
Jim Sterne, Conference Chair of the Marketing Evolution Experience, is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written twelve books on using the Internet for marketing, most recently: Artificial Intelligence for Marketing: Practical Applications. He produced the 16-year-long run of the eMetrics Summit, and is co-founder and Board Chair Emeritus of the Digital Analytics Association.
Jim Sterne is speaker of the following session:
MD & Founder
Nichola is founder and managing director of Erudite, a technical marketing agency who deliver significant growth to clients from SEO, CRO and web analytics. Nichola founded Erudite in 2010 having previously worked at Yahoo! as head of UK search partnerships and has steered Erudite to become a multi-award winning business, well respected by peers. Erudite are the creators of the Hreflang Sitemap Tool, used by over 3,000 agencies and technical SEO practitioners across the world.
Nichola Stott is speaker of the following session:
Founder & Strategy Director
Jenna Tiffany is Founder & Strategy Director at Let'sTalk Strategy providing strategic consultancy services across the digital marketing mix. Jenna is a Chartered Marketer and elected Fellow of the IDM with over ten years’ marketing experience across both B2B and B2C. Jenna has consulted with brands such as Shell, Hilton and World Duty Free to name a few on digital and email marketing strategy.
As a recognised expert, Jenna is an elected member of the prestigious DMA UK Email Marketing Council, the Chair of the Email Best Practice hub shaping the industry’s best practice and involved in developing the latest research. Jenna is also a marketing tutor teaching CIM courses as well as a competent public speaker and publisher, speaking regularly at hundreds of marketing events across Europe. Jenna regularly gets interviewed for her thoughts on the latest trends in email marketing and recently authored Smart Insights guide to creating a successful welcome email journey.
Jenna is 2018's Chair for the Digital Growth Unleashed and Email Innovation Summit London events.
Jenna Tiffany is moderator of the following sessions:
- GDPR has not Killed but Changed Online Marketing
- Artificial Intelligence for Marketing: Getting Started
- Optimising SEO in a mobile first world
- Creating a framework for advanced personalisation
- How to be more creative within experimentation
- Using service design to break down business silos
- Trends in Conversion Optimisation: 2019 and Beyond