Digital Growth Unleashed Lineup 2019
30+ experts from around the globe are ready to share their knowledge

Aiden Carroll
Co-Founder
Aiden Carroll

A nice guy, who talks too much, has a borderline marketing addiction, and lives in airports. He’s worked with loads of brands, mainly globally, in shaping and delivering their digital and advertising strategies – not to neglect making sure those strategies stick, with a ton of up skilling. To date, he’s been involved in campaigns producing 20+ awards, from the Cannes Lions to the Webbys – he currently judges both. He’s also also taught 65,000 people, across 80 countries.

He loves events and broadcast media. Likely to be online somewhere in the world at all times, doing something of that sort. Would really like to be a talk show host, ideally, if this whole internet thing doesn’t work out. Fair to say he’s also been involved in some seriously catastrophic failures along the way, you know what they say about omelettes.

He’s currently spending a great deal of time nurturing the marketing needs of a variety of brands, as co-founder of The Coloring In Department, a Xoogler of the education variety, as part of a crack team of General Assembly tech folk, and as a presenting & training gun for hire. He definitely doesn’t work for an agency, but can be found in their company often enough. He will absolutely never wear a suit.

Most importantly, he loves what he does, and anyone who tells you different is a damn liar, and definitely can’t be trusted.

Aleyda Solis
International SEO Consultant
Aleyda Solis

Aleyda Solis is an International SEO Consultant and founder of boutique SEO consultancy Orainti, speaker at +100 conferences in 20 countries in English and Spanish, author of “SEO, Las Claves Esenciales”, host of the YouTube SEO video series, Crawling Mondays; and co-founder of Remoters, a resource site for remote based professionals, organizations and digital nomads. 

Aleyda has been awarded as the European Search Personality of the Year in 2018, included in Forbes top 10 online marketing experts to follow, in Hubspot as one of the 59 Female Marketing and Growth Experts You Should be Following, interviewed in publications such as The Huffington Post and contributed for Think With Google

Anna Tiplady
Senior Consultant
Anna Tiplady

Anna Tiplady is a Senior Consultant at the CRO agency Conversion.com. Having started in digital marketing 6 years ago, Anna has since specialised in Conversion Rate Optimisation taking on the role of CRO Manager at OMD and now Senior Consultant at Conversion.com. In her current role, Anna leads on optimisation strategy for blue chip clients such as Canon and Dominos. Her focus is on achieving growth for clients by understanding what drives and motivates consumers. This lends itself to the application of behavioural psychology principles in the digital world.

Bartosz Góralewicz
CEO
Bartosz Góralewicz

Bartosz Góralewicz is the CEO at Onely, an SEO agency that specializes in preventing and curing technical SEO issues for businesses of all sizes, including renowned international corporations. He is passionate about sharing his expertise and frequently publishes thorough case studies. In his off time, he enjoys spending time with his wife and two young baby girls.

Bastian Grimm
Director Organic Search
Bastian Grimm

Bastian Grimm is the Director of Organic Search at Peak Ace and a renowned expert in large-scale, international SEO – managing sites of almost any size in highly competitive industries. 

Always eager to expand his knowledge, with more than 15 years’ experience in online marketing, technical and global SEO, Bastian currently oversees Peak Ace’s search engine optimisation as well as content marketing initiatives. 

Striving for efficiency is one of Bastian Grimm’s key guiding principles. It has shaped his entire career. His belief that understanding a target market means not only getting to grips with the language, but also the culture, has held him in good stead. Bastian leads a thriving team of expert native speakers, able to serve clients in 20+ languages, and the results speak for themselves.

A full-service performance marketing agency with a focus on “all things search,” Peak Ace has a flair for over-achieving. Having been named a FOCUS growth champion for multiple years in a row, as well as scooping up trophies at both the European Search and Drum Search Awards, Bastian is proud to lead such an innovative, ever-expanding company. His secret? Dynamic, decisive processes, a phenomenal team and going to bed with inbox zero.

Bernardo Nunes
Head of Science
Bernardo Nunes

Bernardo is an enthusiast of the combination of behavioural science, data analytics, and digital channels to predict consumer behaviour. He is ranked as one of the top 40 influential behavioural explorers in Europe. With more than 10 years of experience, he has been helping companies and regulatory bodies get insights from their data and transform ideas into empirically-informed decisions.

Bethany Joy
Brand voice crafter and wordsmith extraordinaire
Bethany Joy

A brand voice crafter and wordsmith extraordinaire, Beth helps passionate people with big ideas find the words they need to get got! She began her working life in charity communications just over a decade ago, before moving on to comms and brand consultancy and then copywriting for a creative agency. Beth now puts bread (and bacon, always bacon) on the table by helping organisations find a writing style and voice that truly shows the passion and personality of their business, as well as creating gettable and irresistible copy for their websites, campaigns, blogs, and marketing materials. You can check her out at bethanyjoy.org

Cate Murden
Founder
Cate Murden

Cate is the Founder of PUSH, a business consultancy that helps people, teams and companies work better.

Having been signed off with stress after 16 years working in advertising, Cate had a choice: go back to the safe corporate-world that she had known or genuinely take the opportunity to make a difference. She made the first step, created PUSH and has never looked back. The rest, as they say, is history and it’s this experience and determination that she shares and inspires her audiences with.

Daniel Saunders
Senior Solutions Manager
Daniel Saunders

Dan has worked in marketing for 16 years. Within Blueclaw Dan works closely with the directors and heads of service to identify new business opportunities. Generating quality leads, following these up and consistently obtaining a high conversion rates. Alongside this Dan has worked on his own ecommerce and Amazon store promoting other products & services where appropriate and generating referral leads. Having an in-depth understanding of different markets and competitors in the area to maintain a competitive advantage has really helped working alongside Directors in managing the translation of the business strategy into clear plans. Proactively researching markets, competitors within different regions and establishing ways to develop
a competitive advantage through local networking all this with a Master of Arts (M.A.) focused in Modern History from University of York.

Els Aerts
Co-founder and Managing Partner
Els Aerts

As the co-founder of AGConsult, a Belgium-based usability and conversion optimization company, Els has been creating better online experiences based on user research since 2001.

She’s an advocate for qualitative user research and moderated user testing in particular. She loves helping companies to understand their customers better. Because a happy customer is a returning customer.

Els has moderated over 3.500 user tests for companies such as AtlasCopco, Orange, Daikin and Bridgestone.

Gerry White
SEO & Analytics Consultant
Gerry White

Gerry has been working in the digital sector for 15+ years, mainly in SEO but often swapping over to work in analytics, strategy, social and more. Having worked on some of the biggest global brands when both agency and freelance his experience covers apps, migrations, international and more. Brands Gerry has worked on include Premier Inn, McDonalds, O2, Childline, Weightwatchers, banks and of course Just Eat which in 2016 was listed as one of the top 100 fastest growing organic sites in the UK.

Glenn Fisher
Founder
Glenn Fisher

Glenn Fisher was born in Grimsby in 1981. After a number of years working in the local council, he left to become a copywriter and founded AllGoodCopy.com, a free online resource for direct response copywriters and marketers. For over a decade he worked with The Agora, a huge international financial publisher. In 2018, having helped launch and grow Agora Financial in the UK, he began to write copy on a freelance basis and focus on coaching aspiring copywriters. He now lives happily with his partner Ruth and dog Pablo on the east coast of England.

Hannah Thorpe
Head of SEO Strategy
Hannah Thorpe

As Head of SEO Strategy at UK based award-winning digital marketing agency Found, Hannah has over five years of search experience having devised and managed a range of successful online campaigns for such large brands as Twinings, Le Creuset, And So To Bed, M&G and Elsevier. Specialising in combining technical SEO tactics with clever content marketing delivery, Hannah is responsible for leading complex technical strategies through to creating innovative content campaigns that are underpinned by detailed search and audience data to drive positive ROI for her clients.

Jenna Tiffany
Founder & Strategy Director
Jenna Tiffany

Jenna Tiffany has been recognised in 2019 as one of the top 100 female marketers in the world. Jenna is the Founder & Strategy Director at Let’sTalk Strategy providing strategic consultancy services across the digital marketing mix. Jenna is a Chartered Marketer and awarded Fellow of the IDM with over ten years’ marketing experience. Jenna has consulted with brands such as Shell, Hilton and World Duty Free to name a few on email marketing strategy.

Jenna is an elected member of the prestigious DMA UK Email Marketing Council, the Chair of the Email Best Practice hub shaping the industry’s best practice and involved in developing the latest research. Jenna is also a marketing tutor teaching CIM courses as well as a competent public speaker and publisher, speaking regularly at hundreds of marketing events across the world. Jenna regularly gets interviewed for her thoughts on the latest trends.

John Campbell
MD and Co-Founder
John Campbell

John founded Rabbit & Pork as the fourth agency and Voice Experience arm of TIPi Group. John has developed and launched several Google Actions and Skills, presented at several voice events around the UK, spoken on the VUX podcast and authored multiple whitepapers.
John has 12 years of experience in digital marketing. Beginning his career at Just Search, working with brands such as Sports Direct, Total PDA and Furniture Today, by 2009, John had moved to Amaze in the role of SEO Campaign Manager working on international brands such as Dyson, Lexus, Henri Lloyd and ODEON. John later moved to STEAK as an SEO Account Manager progressing to the role of Group Account Manager, heading up a team working on Enterprise Rent-A-Car, LV= and Eurostar. In 2015 John moved to ZenithOptimedia / Performics as an SEO Account Director for NatWest and Toyota.
John was recruited as Head of SEO at ROAST, TIPi Group’s founding agency, four years ago, to define its SEO offering, grow and manage the output of the team and improve the departments suite of SEO technology. It was at ROAST John started to develop a voice proposition, first around the optimisation of website content for voice and then in the creation of Google Actions and Alexa Skills.

Jono Alderson
Mad Scientist
Jono Alderson

Jono is a digital strategist, marketing technologist and full-stack developer with nearly two decades of experience in web development, SEO, analytics, brand and campaign strategy, lead gen and eCRM, CRO and more.

He’s worked with startups, agencies and international brands to fix websites, implement growth strategies, prepare for the future, and win markets.

Jono currently manages special projects at Yoast, and was previously principal consultant at respected SEO agency Distilled. Prior to that, he was global head of digital and head of insight at SEO platform Linkdex, and head of SEO at award-winning agency twentysix.

Jorden Lentze
Product Owner
Jorden Lentze

Jorden Lentze joined Booking,com in May 2017 as a Product Manager for Partner CSP Reduction team. This team focuses on helping new apartment owners find answers to their questions faster and thereby reduce their need to call our Customer Service Center.

Before that he worked at Google and ABN AMRO Bank on Conversion Rate Optimization. He did his first a/b test in 2008 using Google Website Optimizer.

Judith Lewis
Founder
Judith Lewis

Judith is a renowned writer, trainer, blogger and a digital and media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment.

She is a regular speaker around the world on SEO, content strategy, link building, PPC, and digital strategy, co-hosts a weekly marketing podcast, is a contributor to the Huffington Post, and has been recognised by her peers as one of the most influential people in the UK digital industry.

Judith judges industry leading awards MENA, EU, US, Australian, Nordic, and UK Search Awards, and has every year since their inception. She has worked with market-leading global businesses including Google, Orange, COI, NatWest/RBS, National Gallery, CIPD, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Family Search, Amadeus, AMD, AmEx , TotalJobs, Virgin.com, Virgin Startup & more.

She has over 20 years of experience, predating Google in her entry into the market and now runs her own consultancy. She has worked at Centaur Publishing, i-level, & Beyond before setting up her own consultancy. Judith also blogs about chocolate, helps with London Girl Geek Dinners, was a founding Modern Muse, has contributed to the book “Pimp My Site” and the Econsultancy guide to Paid Search and is currently updating the large foundational Guide to SEO.

Karl Gilis
Co-founder
Karl Gilis

Karl is number three on the list of most influential conversion experts in the world. He’s the G in AGConsult, a Belgium-based usability and conversion optimization company. He’s been optimizing websites since 2001. Always based on user research & facts, because he’s tired of all the opinions and gut feelings in the web business. The last few years he’s been obsessed with AB-testing. Mainly because it allows him to see the impact of changes he proposes based on research. But AB-testing also made Karl humble again. Because he noticed that best practices don’t always work. And that his great ideas and solutions sometimes utterly fail. Karl teaches at several university colleges in Belgium and speaks at conferences all over the world. He’s also known as the ‘conversion comedian’. He works for clients such as Suzuki, Thomas Cook, Tui, Shell and Daikin.

Kirsty Hulse
Founder of Manyminds Digital
Kirsty Hulse

Kirsty Hulse is an SEO, content and PR expert with over a decade of experience defining search strategies for some of the world’s leading brands. As the Managing Director of successful SEO agency Manyminds, she has worked with household global brands such as Virgin Atlantic, Claire’s and IBM.  She has recently co-founded Outrageous Creative, an agency evangelising considered, creative marketing.
She’s a renowned speaker on marketing, innovation and leadership, and is the author of the #1 Amazon bestseller, ‘The Future is Freelance’.

Laura Crimmons
Founder
Laura Crimmons

Laura is the Founder of Silverthorn, a PR, Social & Content agency that sparks conversations and engagement to get brands talked about in all the right places. 

She won PR Moment’s Young Professional of the Year 2017, was named in The Drum’s 2018 and 2017 50 Women in Digital Under 30 and was shortlisted for the CIPR’s Outstanding Young Communicator 2017.

Laura has led campaigns  that have gained coverage by top international publishers such as BBC, Mashable, Daily Mail and many more.

Laura is a regular trainer and speaker at industry events such as PRmoment, INBOUND2017, Learn Inbound, UnGagged Vegas, Yoastcon, SMX München and BrightonSEO, where she has delivered the link building/Digital PR training since 2013.

Martin A. Greif
President
Martin A. Greif

Martin Greif is an entrepreneur, software executive, team leader and the kind of guy who likes to see everyone win. He brings more than 25 years of sales and marketing experience to his role at SiteTuners, where he is responsible for driving revenue growth, establishing and nurturing partner relationships, and creating value for SiteTuners’ broad customer base.

Martin joined SiteTuners in 2013, following a 10-year stint as President of PrivacyPartners, a company he founded in 2003. Over the course of his career, he has served in executive-level sales and marketing roles at COMTEX News Network, Microsystems Technology, INSO Corporation, CompuServe and Cullinet Software. He currently serves on the Board of Directors for DocuVantage Corporation, and is a former board member of both the Association for Information and Image Management and ObjectWorld Corporation.

Matthew Lerner
Founder & CEO
Matthew Lerner

Matt Lerner developed and led 500 Startups “Distro Dojo” growth accelerator in Europe, which helped 35 startups achieve average annual YoY growth of 250%, and had a founder “likely to recommend” score of 96%. He then launched Startup Core Strengths to offer that “dojo mojo” to startups across Europe. Before 500 Startups, he spent 15 years building and running growth teams in the US at PayPal, and three less famous silicon-valley startups. Matt lectures on startup marketing at Imperial College and Stanford Business School.

Nichola Stott
MD & Founder
Nichola Stott

Nichola is founder and managing director of Erudite, a technical marketing agency who deliver significant growth to clients from SEO, CRO and web analytics. Nichola founded Erudite in 2010 having previously worked at Yahoo! as head of UK search partnerships and has steered Erudite to become a multi-award winning business, well respected by peers. Erudite are the creators of the Hreflang Sitemap Tool, used by over 3,000 agencies and technical SEO practitioners across the world.

Rand Fishkin
Founder
Rand Fishkin

Rand dropped out of the University of Washington in 2000 to work full-time at his mother’s small business marketing firm as a web designer. In 2004, he created the SEOmoz blog, which, over the next decade, became the world’s most popular community and content resource for search marketers. In 2007, Rand became CEO of SEOmoz, Inc (now called Moz), the software company he co-founded with his mom based on the blog’s success. That same year, he proposed to his longtime girlfriend, Geraldine DeRuiter, with a TV commercial that received widespread publicity (and, later, an awkward appearance on the Oprah Winfrey show). The two married in 2008 in a move Rand consistently refers to as the best, luckiest one of his life.
Over 7 years as CEO, Rand grew Moz from 7 employees to 134, revenues from $800K to $29.3mm, and traffic from 1 to 30mm annual visitors. He raised two rounds of funding ($1.1mm in 2007 and $18.1mm in 2012), led three acquisitions, and, in 2013, re-branded the company from SEOmoz to Moz, shifting focus from exclusively SEO tools to broader web marketing software. Rand stepped down as CEO in February of 2014 during a rough bout with depression and left the company 4 years later. He remains chairman of Moz’s board.
Rand is also the co-founder of Inbound.org, a site to dedicated to sharing articles about marketing from across the web, alongside Dharmesh Shah. The site was sold (for no profit) to Hubspot in 2014.
Rand may be best known for his popular blogs and regular Whiteboard Friday series, watched by tens of thousands of marketers each week. Rand is also a frequent keynote speaker at marketing conferences around the world, averaging ~100 days on the road each year and 30-40 speaking appearances. He has, much to his own surprise, amassed a large following on TwitterPocketFacebook, and Slideshare.
In 2018, Rand founded SparkToro (an under-development software company focused on audience and influencer intelligence) and published, with Penguin/Random House, Lost and Founder: A Painfully Honest Field Guide to the Startup World.
Rand previously co-contributed to two books: Art of SEO, and Inbound Marketing & SEO. He’s been profiled in the Seattle Times, featured in Puget Sound Business Journal’s 40 Under 40, named to BusinessWeek’s 30 Under 30, written about in NewsweekThe Next Web, the Inc 500 (to which Moz was named 5 years in a row), and hundreds of other publications. He is, however, most proud of his prominent appearances in Geraldine’s first book, All Over the Place.

Russell McAthy
Russell McAthy

Russell has been working in digital for over a decade with data analytics at the heart of his career. Working with businesses from startup to FTSE100 he has guided teams to improve their marketing performance through data led insight.

Following positions in-house, agency and consultancy side he now leads a team as CEO in building a marketing attribution platform. CUBED Attribution is supporting a new view of digital data to enable brands to understand how consumers truly interact with their marketing activity both on and offline.

Stuart McMillan
Deputy Head of Ecommerce
Schuh Limited
Stuart McMillan

Stuart has worked for Schuh for five years; his job description includes responsibility for site performance and the quality of the conversion across all devices and being the champion for the multichannel, connected customer. Prior to this role, he was a senior web developer in the fashion industry, and brings a detailed technical appreciation to the Schuh ecommerce department. His aim is to help the ecommerce team to create the definitive ecommerce experience in the UK footwear sector.

He pays close attention to the user experience, customer experience, SEO, accessibility, site speed and multi-device, multi-session retail.