Digital Growth Unleashed London
etc.venues, 200 Aldersgate, 11-12 October, 2017
User Experience Consultant
Jesmond has more than 20 years experience as a design leader and user experience specialist. She is currently a freelance UX consultant, helping clients shape their digital strategy and build design teams. Jesmond is co-author of the practical UX manual, Smashing UX: foundations for designing online user experiences. She has a passion for evidence-based design and loves the innovation and excellence that putting people at the heart of the design process produces.
Jesmond Allen is speaker of the following session:
Andy Atkins-Krüger is the CEO of WebCertain Group, an international web marketing agency which brings together native speakers from countries around the world to provide a centralized hub for clients. It is one of the only agencies to focus solely on international projects and covers over 44 languages in-house.
Andy contributes regularly to publications and blogs on international search. He writes regular of blog.webcertain.com. He also speaks regularly at conferences around the world including SMX, SES, Eye for Travel, Click Asia Summit and PubCon. In addition,Andy is the Chair of the International Search Summit.
Andy Atkins-Krüger is speaker of the following session:
Karl Blanks Ph.D.
Karl is a former rocket scientist, with a PhD from Cambridge University, England. He co-founded Conversion Rate Experts (CRE) to show businesses how they can profit by applying scientific techniques to web marketing.
Karl Blanks Ph.D. is speaker of the following session:
Matt Curry is Head of e-Commerce for Lovehoney. He’s seen things you wouldn’t believe actually exist let alone are bought online, is not easily embarrassed and has worked in e-commerce for over 10 years. Previous to perverting the nation, he sold frozen food to the elderly. He’s a statistician by trade, a perfumer by fancy and a constant delight at parties. You can find him on Twitter @mattycurry
Matthew Curry is speaker of the following session:
Karl is number three on the list of most influential conversion experts in the world. He’s the G in AGConsult, a Belgium-based usability and conversion optimization company. He’s been optimizing websites since 2001. Always based on user research & facts, because he’s tired of all the opinions and gut feelings in the web business. The last few years he’s been obsessed with AB-testing. Mainly because it allows him to see the impact of changes he proposes based on research. But AB-testing also made Karl humble again. Because he noticed that best practices don’t always work. And that his great ideas and solutions sometimes utterly fail. Karl teaches at several university colleges in Belgium and speaks at conferences all over the world. He’s also known as the ‘conversion comedian’. He works for clients such as Suzuki, Thomas Cook, Tui, Shell and Daikin.
Karl Gilis is speaker of the following session:
Ferdinand Goetzen is currently working as lead speaker & trainer at Amsterdam and UK based Growth Tribe, Europe's 1st Growth Marketing Academy. An expert in all things growth - with a particular passion for engineered marketing, virality and SEO - Ferdinand has helped grow a number of ventures such as ING, Pipedrive and KLM.
Ferdinand Goetzen is speaker of the following session:
Rohit is the Head of R&D at Secret Escapes. He is responsible for optimising conversion rates by using a mix of quantitive and qualitative methods. He is passionate about building excellent products that provide real value to customers and the business.
Rohit Gupta is speaker of the following session:
Amy Harrison is a copywriter, content trainer and owner of Write With Influence: an online resource that helps business owners write better marketing content faster and easier. She is also the host (and many of the characters) of AmyTV: an online comedy sketch show about writing better business copy.
Amy Harrison is speaker of the following session:
Head of Conversion Strategy
Kyle Hearnshaw is the Head of Conversion Strategy at Conversion.com, the UK’s largest conversion optimisation agency. He is responsible for the development and evolution of Conversion.com's methodology and approach to conversion optimisation and experimentation. He is an extremely experienced conversion optimisation specialist, having delivered optimisation programmes for clients such as Citrix and The Guardian. Kyle is passionate about taking conversion optimisation beyond AB testing to see how experimentation can play a more driving role in business strategy.
Kyle Hearnshaw is speaker of the following session:
Duncan Heath is Head of Conversion Services at Fresh Egg Ltd. He's a conference speaker, author, trainer and consultant on the subjects of UX and conversion rate optimisation, and has helped build testing programmes for international brands such as The Open University, Vodafone Australia and Les Mills Int.
Duncan believes that good UX and CRO is pretty simple - understand your audience, test with a robust methodology and challenge your presumptions and ego every step of the way.
Duncan Heath is moderator of the following sessions:
- 10:55 - 11:20am: Growth Marketing Power Session: How to Achieve Scalable, Repeatable Growth
- 11:20am - 11:40am: The Full Stack Marketer's Secret Weapons
- Functionality Testing: Getting it Right Before We Start Optimising
- Copy Writing Part 2: How Compelling Copy Gets Higher Conversions
- International Growth: How to Speak Directly and Relevantly to Customers Around the Globe
- 1:40 - 2:10pm: How to Unleash the Testing Power of Your Emails
- 2:10 - 2:40pm: Driving Growth With Email Marketing
- Personalisation - Creating a Framework to Enable Strategic Experimentation
Mel Henson is Head of Creative at AWA digital, and learned the craft of copywriting at Ogilvy & Mather Direct. Over the last five years she has worked closely with AWA’s team of optimizers on split tests for clients including Cox & Cox, Canon and Interflora.
Mel Henson is speaker of the following session:
Device Experience Director
As the device experience director Abi does great work in helping to find functionality and accessibiliy flaws in websites. In the last 4 years she has found over £100m pounds of lost revenue for clients.
Abi Hough is speaker of the following session:
Depesh founded the Facebook advertising agency SM Commerce to help startups and SMEs find and sustain growth, combing core marketing principles and creativity with platform expertise. His success with Facebook advertising over the years has been recognised by Facebook directly where he has contributed to the product roadmap with the US team, speaking engagements at Facebook business events and he continues to provide value to the Facebook community through meet ups and online communities.
His first website AB test was in 2003 split testing 2 variants sequentially over a period of time and analysing web server log files, way before the explosive growth of CRO as a discipline. CRO and UX still remain core strands of his work to this day. Depesh also provides mentorship for startups at Seedcamp, contributes regularly to marketing communities in the UK and US whilst pivoting this all around enjoying the energy, laughter and unpredictability of his 4 children.
Depesh Mandalia is speaker of the following session:
Lost My Name
Carmen is a Data Scientist at Lost My Name. Carmen is fascinated with behavioural analytics and is continously expanding the range of analytical techniques, programming skills and business questions to ask in order to better understand the customer journey and customer intent.
Carmen Mardiros is speaker of the following session:
Colin is Director, Experimentation at Skyscanner. He leads the development of Dr Jekyll, Skyscanners in-house experimentation platform, as well as working to foster the experiment culture across the organisations 10 global offices.
Previously, Colin led experimentation teams at Shopdirect and Rentalcars and has spoken at (amongst others) Rise Conf, Crunch Conf, Design It Build It, Lean Conf, MarTech, Spotify, and Microsoft.
Colin McFarland is speaker of the following session:
Deputy Head of Ecommerce
Stuart has worked for Schuh for five years; his job description includes responsibility for site performance and the quality of the conversion across all devices and being the champion for the multichannel, connected customer. Prior to this role, he was a senior web developer in the fashion industry, and brings a detailed technical appreciation to the Schuh ecommerce department. His aim is to help the ecommerce team to create the definitive ecommerce experience in the UK footwear sector.
He pays close attention to the user experience, customer experience, SEO, accessibility, site speed and multi-device, multi-session retail.
Stuart McMillan is speaker of the following session:
Charles is the founder of Digital Nation, who combine digital analytics and usability to enable their clients to get a complete picture of how their websites and apps are being used. Charles has been analysing user behavior for 20 years and has worked across a wide variety of companies and organisations including Disney, Pets at Home, The Cabinet Office and Renault. When not tweeting @charlemeaden, he is busy experimenting with new ways to record and analyse visitor behavior.
Charles Meaden is speaker of the following session:
Stephen Pavlovich is the director of conversion.com, a UK agency specialising in conversion rate optimisation for highly competitive niches. Stephen helps start-ups and multinational companies maximise their conversion rates rapidly.
conversion.com clients range from start-ups to $5 billion/year websites.
Stephen Pavlovich is speaker of the following sessions:
- Digital Growth Unleashed Chair Stephen Pavlovich Welcomes All Attendees
- AB Testing Surgery - Why isn't it working?
Stephen Pavlovich is moderator of the following sessions:
- Statistical Stories: How To Scale A Testing Organisation
- Conversion Hacks for Google Analytics
- Copy Writing Part 1: The Customer Disconnect - How Inside-Out Copy Makes You Invisible
- Don’t Do Anything on Your Website you Wouldn’t Do on a First Date
- Firing On All 14 Cylinders: The Fourteen Differences Between Winning and Losing Websites
- Going End to End with Lovehoney
- From Small-Scale-Experimentation to a Data-Focussed-Culture
- The Data Perspective: Results and Data We Can Trust?
- Move your Business through the Conversion Optimisation Maturity Scale
- From Conception to Launch: The Role of Testing in Product
- 1:40 - 2:10pm: Measuring Your Sites Visitor Experience using Digital AnalyticsConversion Optimisation for Digital First Transformation
- 2:10 - 2:40 pm: Embrace the Randomness! How to Use Modern Data Science Techniques to Shape the Experimentation Roadmap and Test Measurement
- Integrated Facebook & Google Tactics For Powerful CRO
- Data-Driven Growth: Analytics & Attribution
- AB Testing Surgery - Why isn't it working?
CEO & Founder
Kath lives and breathes email marketing and is one of the World's Top 50 Email Marketing Influencers (Vocus, 2014). As Founder of Holistic Email Marketing, she devotes her time to developing customer-centric ecommerce journeys using a holistic, multi-channel approach. Kath is recognised as one of the UK's leading Email Marketers and heads up training for Econsultancy on Personalisation and Email Marketing. Some of the retail and B2C brands she has either trained or helped are: Bally, Barbour, Paul Smith, Ocado, EE, Dyson, Marks and Spencer, Wallis, Schuh, Co-operative Group, Argos, Next, Asda, Jaeger, Mont Blanc, Expedia, Net-a-Porter, Secret Escapes, George, Dixons, Bookatable, ShopRush, Adobe, Facebook, VisitScotland – just to name a few.
Kath Pay is speaker of the following session:
Ian Robinson is the Design Lead at Secret Escapes, focussed on user centred design and interactive user experience. Passionate about design, bringing flair and creativity to problem solving with strong technical understanding.
Ian Robinson is speaker of the following session:
Founder and CEO
With 17+ years of experience in the conversion optimisation industry, Paul is one of the leading figures in the industry. He is an author, international keynote speaker and revered trainer on the subject, whose real passion lies in championing industry, company and personal change.
PRWD's conversion optimisation maturity audit - cromaturityaudit.com
Paul Rouke is speaker of the following sessions:
Robert is the Group Head of CRM at Treatwell, the leading online booking platform for hair and beauty in the UK & Europe. In his time at Treatwell, Robert and his team have been responsible for building their CRM Programme from scratch, starting with one market back in 2013 to eleven markets across the uK & Europe (and counting!). Prior to Treatwell, Robert was at PayPal for five years in various CRM and email marketing roles in the UK & Australia.
Robert Simons is speaker of the following session:
Craig has been blending UX, Analytics, AB Testing, Voice of Customer and Conversion Optimisation techniques for over 15 years. He's also been building teams, launching products and hacking the growth of websites for companies like Google, LOVEFiLM, Lego, John Lewis, eBay, The FT and more.
By teaching teams and companies to build and measure products differently, he helps unlock the hidden value and growth in every product. Using these approaches, his clients have found over £2Bn in incremental annual revenue in the last 5 years.
Craig lives in Blackheath, London, with his daughter and an entourage of cats and pug dogs. He likes to relax growing organic vegetables, doing the odd spot of DJing badly and reading hard boiled Crime Fiction. You can find him tweeting as @OptimiseOrDie on everything to do with Numbers, UX and Psychology.
Head of Political and Social Research
One of Britain’s best known political pollsters, Joe Twyman is Head of Political and Social Research at YouGov and was a founding director of the company back in 2000. Prior to leading the Political and Social Research Team, Joe held a variety of senior positions within the company and was responsible for building the company’s online research operations. He also spent two and a half years in Baghdad as a director of YouGov’s Iraq operation from 2007 to 2010. He has published a number of academic research papers, worked as project director for the last four British Election Studies and regularly provides expert analysis for TV, radio and newspapers both at home and abroad. You can find him on twitter @joetwyman.
Joe Twyman is speaker of the following session:
Lukas combines industry experience in online experimentation and Data Science with an academic background in computing science and machine learning. Highly motivated, quick-witted, eager to learn, coach and teach, and able to think outside of any given box, Lukas has excellent analytical skills, communicative abilities and technical dexterity. He can unravel the problem, explain the answer and build the solution.Currently employed by Booking.com, the world's leading accommodation website, Lukas is responsible for the internal tooling and training that helps product development improve the customer experience in measurable steps through thousands of experiments.
Lukas Vermeer is speaker of the following session:
Director or Analytics
Scott is a Director at The Modellers, a specialist division within Hall & Partners. He has over 15 years of research experience, both commercially and in academia, with a focus on customer experience and brand building. Scott marries a strong technical background with the understanding that research needs to be insightful. He is committed to distilling complex statistics into understandable and actionable stories.
Information about Scott Watson's session will follow soon.
Co-Owner & Founder
Marty is an entrepreneur, author, speaker & BWCA wilderness guide. He founded Aimclear®, a driven marketing agency dominant in psychographic targeting, 2016 winner of three US Search Awards, including Best Large Integrated Agency.
Credits include Uber, eBay, Airbnb, Dell, LInkedIn, Eurail, Firestone, Amazon, Quest, Martha Stewart Omni, Intel, Travelocity, Macy’s, GoDaddy, 3M, InfusionSoft, Siemens, The Washington Post and numerous others. A fixture on the international conference circuit, Marty has appeared in front of hundreds of international search & social marketing conference audiences, from Jerusalem to Sydney.
Entrepreneur Magazine wrote the reason for Marty’s success is his “Unique persona that is instantly recognizable.” He has been described as “not your typical agency type,” a “social media maverick,” “Foodie-Yelp addict” and “more innovator than follower."
After helping Aimclear to Inc. 500/5000 status in 2012, 2013, 2014, 2015 & 2016 (5X fastest growing privately held US Firms) Marty advises Aimclear agency vision, services, content & creative-hands-on. aimClear was thrice named a top 100 workplace by Minnesota Business Magazine. Marty was thrice honored as a "Top 25 Most Influential PPC Expert," a TCB Top 100 People To Know in 2016 and claimed the coveted 2013 "US Search Personality Of The Year” tiara. He is a perennial judge and presenter at The European & UK Search Awards. Aimclear won multiple 2015/14 US Search Awards including "Best Use Of Social In A Search Campaign."
Marty's Wiley/Sybex books, "Killer Facebook Ads" and "The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success" are critically respected. He has been cited & quoted in flagship publications including WSJ, Forbes, Inc. MediaPost & Adage. Aimclear Blog is well read, having been cited as a Top 10 Small Business Blogs, Top Ten Social Media Blogs and PRWeb’s 25 Essential Public Relations Blogs You Should Be Reading.
Marty Weintraub is speaker of the following session:
Andy has spent 10 years in tech startups working on growth, product, marketing & analytics. For the past 2 years he’s been an Entrepreneur in Residence working with the portfolio at seed investor 500 Startups, and consulting with companies in the US and Asia. Previously Andy led the launch of Stripe in the UK, founded and grew membership management platform GroupSpaces to help thousands of group leaders manage over 5 million memberships, and created Selective Tweets - used by over 1 million people to cross-post between Twitter and Facebook. Andy likes building useful things, and using technology to help people.
Andy Young is speaker of the following session: