London EC2Y 9AE
Get a proven and hands-on framework to get top-notch user insights. And how to use these insights to create better ads, landing pages and websites. A full-day, intensive training course led by world renowned UX and CRO expert Karl Gilis. He works for clients such as Yoast, Carglass and Suzuki.
It’s time to broaden your horizon and to understand what makes users click
The methods we’ll cover in this training will help you to answer questions such as:
These insights will help you to become better at your job
In this full day masterclass you will learn how to:
Why should I follow this masterclass?
What You’ll Walk Away With
Part 1: The user research process (find out what your visitors want)
During the first part I’ll share how I use user research tools and techniques to uncover the motivations, frustrations and dreams of your audience.
Part 2: Tips & tricks for category and product pages
In this part Karl shares the best UX tips & tricks he discovered the past 18 years. So you can use them on your site and landing pages to turn those visitors into customers.
And yes, as a SEO or PPC specialist you need to know this stuff too. Because your job doesn’t end when the user clicks on an ad or a result in Google.
Don’t hesitate to pick Karl’s brain during the masterclass as well. He loves questions.
According to PPC Hero, Karl is the 3rd most influential Conversion Rate Optimizer worldwide. He’s also the G in AGConsult (http://www.agconsult.com/en), a Belgium-based usability and conversion optimization company. He’s been optimizing websites since 2001. Always based on user research & facts.
Karl is a top rated international speaker. He was voted best speaker at AdWorld Experience in Bologna, Conversion Jam in Stockholm, Growth Marketing Summit in Frankurt and many other conferences all over the world.
He teaches at several universities in Belgium. And has trained people from companies such as TUI, Thomas Cook, BMW and Atlas Copco.
He works for brands such as Yoast, Suzuki, Carglass, SKF and Toyota Material Handling.
He’s also known as the ‘UX comedian’, but he has promised to be dead serious during this course. Not.
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